Co-curation and Creative Direction of interactive experiences
The Swedish pavilion at the World Expo in Dubai was an extraordinary project from the start, the building was built entirely in wood and was designed to create an experience simulating the Swedish forest.
The exhibition, positioned outside on the ground floor, was a mix between content from partner companies and holistic experiences designed by artists and designers. Taking the tour you would experience the power of Swedish innovation and our most forefront projects and endeavors. The content could be experiences through interactive solutions throughout the exhibition.
A few of our favorites was the massive smart city installation made up of glas, an Augmented Reality experience about new materials and the collaborative Smart Society installation who would let the visitors look ahead into the future.
The Expo 2020 in Dubai was open for six months and was a sight to see, where you there? Did we meet?
Client
Co-creators
Alessandro Ripellino Architects
Studio Adrien Gardère
Luigi Pardo Architetti
Transpond
Spree
The J.A.Y.
