Swedish Pavilion in Expo 2020 Dubai

The Swedish Government

Co-curation and Creative Direction of interactive experiences

The Swedish pavilion at the World Expo in Dubai was an extraordinary project from the start, the building was built entirely in wood and was designed to create an experience simulating the Swedish forest.

The exhibition, positioned outside on the ground floor, was a mix between content from partner companies and holistic experiences designed by artists and designers. Taking the tour you would experience the power of Swedish innovation and our most forefront projects and endeavors. The content could be experiences through interactive solutions throughout the exhibition.  

A few of our favorites was the massive smart city installation made up of glas, an Augmented Reality experience about new materials and the collaborative Smart Society installation who would let the visitors look ahead into the future.

The Expo 2020 in Dubai was open for six months and was a sight to see, where you there? Did we meet?

What we delivered

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Client

The Swedish Government

Co-creators

- Alessandro Ripellino Architects

- Studio Adrien Gardère

- Luigi Pardo Architetti

- Transpond

- Spree

- The J.A.Y.

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Photos/ renderings by: Alessandro Ripellino Arkitekter/Studio Adrien Gardère/Luigi Pardo Architetti
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Heading

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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