
The exhibition explores Sweden’s relationship to alcohol – from craftsmanship and production to culture, norms, and rituals. Our role was to create hands-on, engaging interactions that connect physical scenography with digital storytelling, activating multiple senses and inviting visitors to learn by doing. Each interaction combines tactile input with responsive digital feedback, allowing visitors to experiment, make choices, and immediately see the outcome.










Strategy
Art Direction
Digital Design
Use Experience / UX
Creative Development
Motion Design
Copywriting
3D